Customer Surveys with QR codes
Collecting customer feedback is a good start. With Ubiqod, use it to boost your reputation.
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How QR Code Surveys Capture and Optimize Customer Feedback
Ask targeted questions at key points in the customer journey.
For instance, after a car maintenance visit: ‘How was the service?’
If the customer is satisfied, they’re directed to leave a public review on platforms like TripAdvisor or Google Maps.
If not, the feedback is sent privately to you.
You receive feedback via email, or it can be automatically forwarded to tools like Google Sheets. Track key metrics such as the number of scans and reviews for actionable insights.
Improve your online reputation and sales
The QR code satisfaction survey system redirects users according to the score they give to your service. You can then direct them to the most appropriate action based on this score.
- An unhappy customer? Suggest that they leave a message and be contacted, then redirect them to a page containing a discount coupon, for example.
- A satisfied customer? Don’t make them waste time writing a review on the form, invite them to have it said on a public page, for example by leaving a review on your Facebook page.
The form protects you from negative public reviews.
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Frequently Asked Questions About QR Code Surveys
Why QR code?
Although it has been in existence since 1994, the QR code has been slow to catch on with the general public. Now, it is everywhere: for payment, to obtain a menu in a restaurant, and even for health certificates.
Smartphone manufacturers have understood this, and all integrate QR code readers into their devices. Customers with older models can easily install an app to scan the codes.
And NFC?
You can very easily use the URL provided by Ubiqod and write it to an NFC tag to offer a contactless experience to your users. No need to choose between the two technologies!
Is conditional redirection ethical?
Ubiqod is a tool for conducting instant QR code surveys, but is by no means an online customer review platform. You can think of it as the digital replacement for the “suggestion box.”
When someone has done their job well in real life (craftsman, delivery person, restaurateur…), it’s common for them to ask you to leave a testimonial on their Facebook page or even in their guest book. This is exactly what the QR code survey offers, in an automated way, when the customer is satisfied.
If the customer has a remark to make, you offer them a direct way to express it, allowing you to identify your areas for improvement. This won’t always prevent them from leaving a negative comment on a site afterwards.
Rather than paying companies to write fake reviews (a sadly widespread practice), we aim to promote a customer relationship based on the improvement of service quality, by encouraging authentic exchange.
